Content analysis is a method of quantitative study of large amounts of text in a broad sense (documents, video, audio, images). This method is the most reliable in the study of media reports' contents, messages on social networking sites, answers to open questions in polls and more.
The technologies used in KIIS allow to process and summarize vast amounts of text information in the shortest possible time. Among these technologies are: automatic detection of keywords in documents, web pages parsing, automatic tracking of messages in social networks and Web media on a given subject, automatic audio & video transcribing with high accuracy (77%) of recognition.
Content-analytical study conducted by KIIS presented, but not limited to the following areas:
Analysis of media perception and memorizing of media information. Detection of the most popular messages associated with brands, parties, politicians or other subjects of customer's interest in the media information flow. Checking message memorizing by consumers, voters and other representatives of media audiences. The combination of content analysis and a representative survey is used.
Media monitoring and analysis of media image. Semi-automated and automated tracking of information flow in the context of media references to brands, parties, politicians or other subjects of customer's interest. Summary of information flows is possible on a daily basis.
Analysis of media campaigns’ success. Tracking of customer's messages spread in the media and social networks. Studying the dynamics of attention, the mode (positive, negative, neutral) of reviews and comments, identifying key information stakeholders that promote or hinder the expected information spread.
Analysis of online social networks. Tracking the spread of customer information messages in social networks. The study of the online behavior of certain categories of users of social networks, such as gamers, supporters of a certain political party, certain types products consumers, etc. Analysis of socio-demographic characteristics and online behavior of customer groups in social networks. Quality assessment of SMM-strategy in terms of ER (engagement rate).Competitive analysis of websites. Defining global and national rankings, ranking in a particular thematic niche (e.g. among sports sites), key competitors, the source of traffic, context references, the popularity of certain site's sections, the most promising web-platforms for promotion. Analysis carried out without installing special counters on a site.