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Buying airline tickets and attitude to airline companies: September 2019

On September 8-20, 2019, Kyiv International Institute of Sociology (KIIS) conducted an own all-Ukrainian public opinion poll. Data were collected from 1025 respondents living in 110 settlements (PSU) in all oblasts of Ukraine (except for the AR of Crimea) with the method of personal interviewing. The sample was stochastic, 4-staged, and is representative of the population of Ukraine aged 18 and above.

In Luhansk and Donetsk oblasts survey was conducted only in the territories that are controlled by the Ukrainian government.

The statistical sampling error (with a probability of 0.95 and for a design effect of 1.5) does not exceed: 4.7% — for indexes close to 50%, 4.1% — for indexes close to 25%, 2.9% — for indexes close to 10%, 2.1% — for indexes close to 5%.

           

  • 9.6% of respondents have had experience in purchasing airline tickets in the last 1.5 years (7.1% of them have purchased tickets with international connection, 1.6% - with the connection within Ukraine, 0.9% - with both international and domestic connection).

  • Among those who have experienced the purchase of airline tickets (that is, among 88 respondents who said they have purchased airline tickets in the past year and a half), 57.6% say that low fares are the most important factor in choosing an airline, 25.5% mention high level of service, 14.8% mention punctuality.

  • At the same time, with all characteristics being the same, 39.3% of respondents who had experience in purchasing airline tickets would prefer foreign airlines, 26.8% - Ukrainian airlines. Also, 27.1% of respondents see no difference in purchasing from foreign or Ukrainian airlines.

  • The respondents were also asked the question "How do you feel about the following airlines operating in Ukraine?" regarding UIA, Wizz Air, Ryan Air, SkyUp, Ernest Airlines, MotorSich. The table below shows the results for those who have had the experience of purchasing tickets in the last 1.5 years, sorted by the balance of positive-negative attitude:

How do you feel about the following airlines operating in Ukraine?

  Positive Negative Neutral Difficult to say/Denial Balance
Wizz Air 40.6 5.7 10.6 43.1 34.9
Ukraine International Airlines 51.4 19.9 15.8 12.8 31.5
Ryan Air 32.9 3.6 13.1 50.5 29.3
SkyUp 28.3 1.7 14.5 55.6 26.6
Ernest Airlines 20.2 5.6 14.1 60.2 14.6
MotorSich 19.6 14.4 13.2 52.7 5.1

 

  • Respondents were also asked “Ukraine International Airlines have faced competition from both international and Ukrainian airlines. Would you agree to pay a higher price for the flights to protect UIA and its employees?”. Of the respondents who had experience in purchasing tickets, 48.6% said “no” or “rather no”. Instead, 24.6% of respondents are ready to pay more (another 26.9% are undecided or refused to answer).


 

Addition 1. Formulations of the questions from the questionnaire

 

Have you bought an airline ticket in the last 18 months? (% among all respondents, n=1025)
 
100% in a column Ukraine in general West Center south East Donbas
Yes, with international connection 7,1 7,7 9,7 4,3 4,6 2,7
Yes, with a connection within Ukraine 1,6 2,8 2,0 0,0 0,0 2,9
Yes, both with international and domestic connections 0,9 1,2 0,8 0,0 0,8 1,9
No 85,5 85,3 78,2 95,7 90,3 92,4
DIFFICULT TO SAY/DO NOT KNOW 4,9 3,0 9,3 0,0 4,4 0,0

 

 

What is the most important for you when buying airline tickets? (% among all respondents, n=1025)
 
100% in a column Ukraine in general West Center south East Donbas
Low prices 31,4 32,0 27,8 47,9 27,8 29,3
High level of service provided by the airline 10,8 14,8 7,0 6,9 15,2 8,2
Punctuality of the airline - departure and arrival of flights on the schedule 7,5 13,6 4,0 7,6 5,4 7,6
Other 2,8 2,7 0,9 6,9 4,5 0,0
DIFFICULT TO SAY/DO NOT KNOW 47,5 36,9 60,4 30,7 47,2 54,9

 

What is the most important for you when buying airline tickets? (% among respondents who have bought tickets in the past 18 months, n=88)
 
100% in a column Ukraine in general
Low prices 57,6
High level of service provided by the airline 25,5
Punctuality of the airline - departure and arrival of flights on the  schedule 14,8
Other 2,1
DIFFICULT TO SAY/DO NOT KNOW 0,0

 

All factors being the same, you will give your preference to: (% among all respondents, n=1025)

100% in a column Ukraine in general West Center south East Donbas
Ukrainian airline 12,1 13,3 13,1 15,2 9,7 2,9
Foreign airline 14,0 14,6 12,7 13,3 15,0 17,1
No difference 30,4 36,6 15,7 45,4 35,1 43,2
DIFFICULT TO SAY/DO NOT KNOW 43,5 35,5 58,6 26,0 40,3 36,8

 

All factors being the same, you will give your preference to: (% among respondents who have bought tickets in the past 18 months, n=88)
 
100% in a column Ukraine in general
Ukrainian airline 26,8
Foreign airline 39,3
No difference 27,1
DIFFICULT TO SAY/DO NOT KNOW 6,8

 

On a given scale, how do you feel about the following airlines operating in Ukraine: Ukraine International Airlines (UIA) (% among all respondents, n=1025)
 
100% in a column Ukraine in general West Center south East Donbas
Positive 11,4 8,9 9,0 21,3 15,0 5,7
Rather positive 9,2 12,0 6,2 6,5 13,7 5,0
Neutral 12,2 13,9 9,1 20,8 8,9 16,8
Rather negative 2,3 1,9 1,8 4,2 3,5 0,0
Negative 2,7 3,4 3,1 0,6 2,2 1,9
DO NOT KNOW/ DIFFICULT TO SAY 62,1 59,9 70,8 46,6 56,7 70,7

 

On a given scale, how do you feel about the following airlines operating in Ukraine: Ukraine International Airlines (UIA) (% among respondents who have bought tickets in the past 18 months, n=88)
100% in a column Ukraine in general
Positive 25,1
Rather positive 26,3
Neutral 15,8
Rather negative 10,4
Negative 9,5
DO NOT KNOW/ DIFFICULT TO SAY 12,8

 

On a given scale, how do you feel about the following airlines operating in Ukraine: MotorSich (% among all respondents, n=1025)
 
100% in a column Ukraine in general West Center south East Donbas
Positive 7,9 4,5 3,8 16,0 15,3 5,7
Rather positive 4,6 2,7 1,7 5,2 12,5 3,0
Neutral 10,1 12,4 9,9 13,6 6,7 5,9
Rather negative 1,4 2,9 0,7 2,9 0,0 0,0
Negative 1,6 2,3 2,1 0,0 1,1 0,0
DO NOT KNOW/ DIFFICULT TO SAY 74,4 75,2 81,9 62,3 64,4 85,4

 

On a given scale, how do you feel about the following airlines operating in Ukraine: MotorSich (% among respondents who have bought tickets in the past 18 months, n=88)
100% in a column Ukraine in general
Positive 12,0
Rather positive 7,6
Neutral 13,2
Rather negative 9,8
Negative 4,6
DO NOT KNOW/ DIFFICULT TO SAY 52,7

 

On a given scale, how do you feel about the following airlines operating in Ukraine: SkyUp (% among all respondents, n=1025)
 
100% in a column Ukraine in general West Center south East Donbas
Positive 6,3 4,5 4,0 17,5 6,0 7,1
Rather positive 4,6 6,0 2,8 2,7 7,4 3,9
Neutral 8,3 10,6 7,4 12,2 5,4 4,9
Rather negative 0,4 1,0 0,0 0,0 0,4 0,0
Negative 1,1 1,8 1,4 0,0 0,9 0,0
DO NOT KNOW/ DIFFICULT TO SAY 79,3 76,1 84,4 67,7 79,9 84,2

 

On a given scale, how do you feel about the following airlines operating in Ukraine: SkyUp (% among respondents who have bought tickets in the past 18 months, n=88)
 
100% in a column Ukraine in general
Positive 19,1
Rather positive 9,2
Neutral 14,5
Rather negative 0,0
Negative 1,7
DO NOT KNOW/ DIFFICULT TO SAY 55,6

 

On a given scale, how do you feel about the following airlines operating in Ukraine: Wizz Air (% among all respondents, n=1025)
 
100% in a column Ukraine in general West Center south East Donbas
Positive 8,6 6,6 5,7 21,7 11,3 0,0
Rather positive 4,9 7,8 4,1 2,7 4,2 3,9
Neutral 7,1 8,9 5,4 9,5 5,7 7,6
Rather negative 0,5 1,4 0,2 0,0 0,0 0,0
Negative 1,4 1,7 2,3 0,0 0,8 0,0
DO NOT KNOW/ DIFFICULT TO SAY 77,5 73,5 82,2 66,1 78,0 88,5

 

On a given scale, how do you feel about the following airlines operating in Ukraine: Wizz Air (% among respondents who have bought tickets in the past 18 months, n=88)
100% in a column Ukraine in general
Positive 25,9
Rather positive 14,6
Neutral 10,6
Rather negative 1,3
Negative 4,4
DO NOT KNOW/ DIFFICULT TO SAY 43,1

 


On a given scale, how do you feel about the following airlines operating in Ukraine: Ryan Air (% among all respondents, n=1025)
 
100% in a column Ukraine in general West Center south East Donbas
Positive 7,1 9,4 2,8 17,7 6,7 1,9
Rather positive 4,5 4,3 4,7 5,3 5,3 0,0
Neutral 7,5 9,0 6,1 10,1 5,7 9,8
Rather negative 0,3 1,1 0,0 0,0 0,0 0,0
Negative 1,1 1,0 1,9 0,6 0,4 0,0
DO NOT KNOW/ DIFFICULT TO SAY 79,5 75,2 84,4 66,3 81,8 88,3

 

On a given scale, how do you feel about the following airlines operating in Ukraine: Ryan Air (% among respondents who have bought tickets in the past 18 months, n=88)
100% in a column Ukraine in general
Positive 22,7
Rather positive 10,1
Neutral 13,1
Rather negative 1,1
Negative 2,6
DO NOT KNOW/ DIFFICULT TO SAY 50,5

 

On a given scale, how do you feel about the following airlines operating in Ukraine: Ernest Airlines (% among all respondents, n=1025)
 
100% in a column Ukraine in general West Center south East Donbas
Positive 5,0 3,5 1,9 18,5 6,1 0,0
Rather positive 3,8 4,5 2,9 5,7 4,5 0,0
Neutral 6,4 8,7 4,6 8,4 6,3 2,9
Rather negative 0,2 0,8 0,0 0,0 0,0 0,0
Negative 1,1 0,9 1,7 0,0 0,8 1,0
DO NOT KNOW/ DIFFICULT TO SAY 83,5 81,6 88,9 67,4 82,2 96,1

 

On a given scale, how do you feel about the following airlines operating in Ukraine: Ernest Airlines (% among respondents who have bought tickets in the past 18 months, n=88)

100% in a column Ukraine in general
Positive 12,0
Rather positive 8,2
Neutral 14,1
Rather negative 2,2
Negative 3,4
DO NOT KNOW/ DIFFICULT TO SAY 60,2

 

Ukraine International Airlines have faced competition from both international and Ukrainian airlines. Would you agree to pay a higher price for the flights to protect UIA and its employees? (% among all respondents, n=1025)
 
100% in a column Ukraine in general West Center south East Donbas
Yes 3,1 5,9 2,0 2,4 2,4 0,9
Rather yes 6,0 10,6 5,3 3,0 4,1 1,9
Rather no 6,1 7,2 5,5 7,8 6,6 0,0
No 22,6 23,0 14,5 34,2 28,0 27,4
Not sure 11,0 9,6 9,4 25,9 4,1 20,6
DO NOT KNOW/ DIFFICULT TO SAY 51,2 43,8 63,3 26,7 54,8 49,2

 

Ukraine International Airlines have faced competition from both international and Ukrainian airlines. Would you agree to pay a higher price for the flights to protect UIA and its employees?  (% among respondents who have bought tickets in the past 18 months, n=88)
 
100% in a column Ukraine in general
Yes 6,2
Rather yes 18,4
Rather no 19,3
No 29,3
Not sure 7,8
DO NOT KNOW/ DIFFICULT TO SAY 19,0

5.11.2019
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