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What to present women on March 8?

Probably most of those who plan to greet women with March 8, have already bought gifts. However, if someone still has not decided what to present - our press release can give a hint. For 10 years in a row, KIIS has been asking women what they would like to receive as a gift on March 8. In addition, we are interested in men's plans and see that they take into account our advices.

According to the results of the survey on gifts on March 8, the first 6 gifts that women would like to receive are flowers, care and attention, romantic trip, jewelry, romantic dinner, and perfumes.

Compared to 2019, the number of women who would like to receive a romantic trip from men has almost tripled (from 5% to 13%) and twice as many men plan to offer it (it was 5%, it became 10%), however, the number of those wishing flowers as a gift decreased slightly (from 23% to 18%).

The biggest discrepancy between women's desires and men's plans (potential "disappointments") by two points is the care, attention and kind word that 16% of women want to receive and would like to provide only 8% of men, and the romantic trip that 13% of women want to go on, and only 10% of men plan to make just such a gift.

 

During February 5-7, 2021, the Kyiv International Institute of Sociology (KIIS) conducted its own regular all-Ukrainian public opinion poll "Omnibus". By the method of computer-assisted telephone interviews (CATI) based on a random sample of mobile telephone numbers 2005 respondents were interviewedliving in all regions of Ukraine (except the Autonomous Republic of Crimea). The sample is representative for the adult population (18 years and older) of Ukraine. The sample does not include territories that are temporarily not controlled by the authorities of Ukraine - the Autonomous Republic of Crimea, certain districts of Donetsk and Luhansk regions.

In Luhansk and Donetsk regions, the survey was conducted only in the territory controlled by the Ukrainian authorities.

Women and men were asked slightly different questions, the indicators are calculated separately for women and men, so the array for each of the gender groups is approximately 1000 respondents.

Statistical error of the sample of about 1000 respondents (with a probability of 0.95 and taking into account the design effect of 1.1) does not exceed: 3.4% for indicators close to 50%, 3% for indicators close to 25%, 2.1 % - for indicators close to 10%, 1.5% - for indicators close to 5%.        

 

The men were asked a question: «What kind of gift would you like to present to your beloved woman on March 8?»

The women were asked a question:  «What gift would you most like to receive from your beloved man on March 8?»

 

Graph 1.  What gift would you most like to receive from your beloved man on March 8?, Women,%

 

As we can see, the first three gifts that women expect are flowers (18%), care and attention (16%), a romantic trip (13%). Next in terms of women's expectations are jewelry (5%), romantic dinner (4%) and perfumes or cosmetics (4%). As you can see, the old slogan "book is the best gift" has lost its relevance, the book has one of the last places for all time measurements (since 2009).

If to compare the data of the last survey with the answers of previous years, we see that:

Compared to 2019, the expectations for a romantic trip increased the most from 5% to 13% (apparently, during the quarantine, everyone missed traveling).

Slightly fewer women marked flowers as a gift compared to last year (it was 23%, it became 18%). In other respects, no significant differences were found.

Men's plans have not changed compared to 2019, except that in 2021 the number of men who plan to give a romantic trip has doubled (it was 5%, it became 10%).

And positive changes - from 10% to 5% decreased the number of men who have no one to give gifts and from 13% to 12% decreased the number of women who have no one to receive gifts from, but this difference is insignificant. The fact that women who have no one to receive gifts from is higher than the number of men who have no one to give to is a consequence of the fact that women live on average 10 years longer than men.

Balance of "supply and demand"

Graph 2. Men's intentions and women's expectations for gifts on March 8, February, 2021. (gifts on X-axis are sorted by reducing the difference between men's intentions and women's expectations)     

Graph 2 shows the imbalance between the desire of women to receive this or that gift and the desire of men to present them. As you can see, women's desires and men's plans mostly coincide, the difference is only in a few gifts. 

Graph 2 is structured in such a way that the gifts on the X-axis are arranged in order of decreasing difference between the intentions of men and the expectations of women. On the left are gifts for which the number of men who plan to give them is more than the number of women who are waiting for them, it can be said that these are "pleasant surprises":

  • the biggest difference for jewelry, which would like to receive as a gift 5% of women, 9% of men intend to present it
  • 4%of women want to receive a romantic dinner as a gift, 7% of men plan to make just such a gift.
  • 2.5%of women want to get a car, and5%of men would like to present it as a gift

Other excesses of "supply" over "demand" are statistically insignificant. On the right of the graph are gifts for which the number of women who want to receive them is greater than the number of men who plan to present them. These are potential "disappointments". Fortunately, there are only two (other differences are insignificant):

  • it is care, attention and kind word that 16% of women want to receive, but only 8% of men would like to provide it and
  • a romantic trip that13%of women want to go on, and only10%of men plan to make just such a gift.

Annex.

Gifts that women would like to receive and that men plan to present

QUESTION FOR MEN: What kind of gift would you like to present to your beloved woman on March 8?  

QUESTION FOR WOMEN: What gift would you most like to receive from your beloved man on March 8?

 

  MEN
Answer options 2009 2010 2011 2013 2014 2016 2017 2018 2019 2021
Flowers 32 32 35 31 38 30 34 32 32 20,2
Eau de toilette, perfumes, cosmetics 9 8 5 6 6 8 8 6 5 4,6
Romantic dinner 3 3 4 8 5 5 6 5 5 6,9
Item of clothing, footwear 2 3 2 3 2 3 4 2 2 1,6
Jewelry 10 9 9 10 7 9 7 6 7 8,8
House, apartment 3 4 2 3 2 1 3 2 2 4,5
Household appliances 4 2 2 3 2 4 4 1 2 1,5
Romantic trip 4 7 8 5 4 6 6 7 5 10,3
Money 5 5 5 3 4 5 4 3 3 3,9
Care, attention, a kind word 6 6 10 6 8 6 6 6 6 7,9
Car 3 2 3 3 3 1 1 1 3 5
Household trifles 1 1 2 2 2 2 1 1 1 0,7
Books, subscriptions to magazines 0 1 0 1 0 0 0 0 0 0,8
Toy 1 0 0 0 1 0 1 0 0 0,1
Pet 1 1 0 1 0 1 0 0 0 0,6
Child 1 1 1 1 1 0 1 1 1 1,5
I do not present gifts/I am not given gifts 2 1 2 2 2 4 2 6 2 1,1
Nothing 2 2 1 1 2 2 2 2 1 0,9
There is no such person 5 5 3 5 4 5 5 8 10 5,3
DS/DK 8 8 7 7 6 8 7 9 12 13,9

 

 

  WOMEN
Answer options 2009 2010 2011 2013 2014 2016 2017 2018 2019 2021
Flowers 19 26 19 26 28 23 27 25 23 18,3
Eau de toilette, perfumes, cosmetics 5 6 5 5 5 6 5 6 6 3,6
Romantic dinner 2 3 4 4 4 3 4 4 5 3,8
Item of clothing, footwear 3 3 2 2 3 3 5 2 1 0,6
Jewelry 9 9 9 8 6 9 7 8 7 4,6
House, apartment 4 4 5 4 3 3 3 1 2 3,4
Household appliances 3 2 2 2 4 4 3 2 2 2
Romantic trip 5 6 7 6 6 7 6 7 5 13,1
Money 6 7 7 4 3 6 5 3 5 2,8
Care, attention, a kind word 14 13 14 11 12 10 12 6 12 16,3
Car 3 2 2 2 1 2 2 1 2 2,4
Household trifles 2 2 2 1 2 1 2 1 1 0,3
Books, subscriptions to magazines 1 1 1 1 1 1 0 0 0 1
Toy 0 0 1 0 0 0 0 0 0 0,1
Pet 0 0 0 1 1 1 0 0 0 0,7
Child 0 0 1 1 1 1 0 0 1 1,1
I do not present gifts/I am not given gifts 2 1 1 2 1 2 2 4 3 0,3
Nothing 3 2 2 2 3 3 2 4 3 2,3
There is no such person 13 6 11 11 10 9 8 9 13 12,5
DS/DK 5 7 6 6 6 6 8 7 10 10,6

 


4.3.2021
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