KYIV
INTERNATIONAL
INSTITUTE of
SOCIOLOGY
sociological and
marketing
research
tel. 537-3376
office@kiis.com.ua

ESC or click to close

Which mobile applications are the most popular?

Press release prepared by KIIS Project Manager Oleksandr Bevziuk-Voloshyn

During February 5-7, 2021, the Kyiv International Institute of Sociology (KIIS) conducted its own all-Ukrainian public opinion poll "Omnibus". By the method of computer-assisted telephone interviews (CATI) based on a random sample of mobile telephone numbers 2005 respondents living in all regions of Ukraine were interview (except the Autonomous Republic of Crimea). The sample is representative for the adult population (18 years and older) of Ukraine. The sample does not include territories that are temporarily not controlled by the authorities of Ukraine - the Autonomous Republic of Crimea, certain districts of Donetsk and Luhansk regions.

In Luhansk and Donetsk regions, the survey was conducted only in the territory controlled by the Ukrainian authorities.

Statistical sampling error (with a probability of 0.95 and taking into account the design effect of 1.1) does not exceed: 2.4% for indicators close to 50%, 2.1% for indicators close to 25%, 1.5% - for indicators close to 10%, 1.1% - for indicators close to 5%.

 

According to the latest face-to-face interview before the Covid 19 epidemic in Ukraine (these data are the most reliable) conducted by KIIS in February 2020, 95% of the population of Ukraine aged 18+ have mobile phones (96% of urban and 92% of rural residents). 

Table 1 shows the popularity of different messaging channels from a mobile phone. The most common mean of communication is Viber, which is used by 66% of respondents. The second most popular is Facebook Messenger - 35%. In third or fourth place are Telegram (used by 24% of respondents) and WhatsApp (21%). Not very popular messaging channel was Twitter, the capabilities of which are used for such purposes by only 6% of respondents. However, almost a third of Ukrainians (27%) do not exchange messages from a mobile phone in any of the above applications.

Conditional rating of the use of messaging capabilities is maintained in terms of gender (Table 2). Slightly more women than men use Facebook Messenger - 39% and 30% respectively (the difference is significant at the level of 0,01).

In terms of age groups, Viber retains the lead in use in each of the categories (Table 3). It is worth noting the age category of 18-29 years, where the second most popular (unlike others) is the Telegram. The share of respondents who do not use any of these applications is the lowest among the age group 18-29 years (5%) and increases with age: 30-39 years - 11%, 40-49 years - 13.5%, 50-59 years - 25%, 60-69 years - 51%, 70 years and older – 76%.

Depending on the type of settlement (urban and rural population), the popularity of applications coincides with the conditional rating in the country as a whole (Table 4). At the same time, the possibilities of Telegram and WhatsApp are used a little more by the urban population. Telegram - 28% among the urban population and 16% among the rural population (the difference is significant at the level of 0.01). WhatsApp - 25% among urban population and 12% among rural (the difference is significant at the level of 0.01). Among the rural population a higher level than among the urban population of those respondents who do not use any of these applications - 37% and 23% respectively.

 

                                                                                                                                             Table 1

Use mobile messaging capabilities from a mobile phone
Among all respondents who have a mobile phone
 
Mobile application %
Viber 65,8
Facebook Messenger 34,9
Telegram 24,2
WhatsApp 20,8
Twitter 6,3
None of the above 27,2
DIFFICULT TO SAY / REFUSE TO ANSWER 0,9

Respondents had the opportunity to choose several answers

Table 2

Use mobile messaging capabilities from a mobile phone
Distribution by gender, %
 
Mobile application Men (N=918) Women(N=1087)
Viber 64,1 67,2
Facebook Messenger 29,7 39,2
Telegram 23,6 24,8
WhatsApp 19,9 21,5
Twitter 6,4 6,2
None of the above 27,8 26,7
DIFFICULT TO SAY / REFUSE TO ANSWER 0,7 1,1

Respondents had the opportunity to choose several answers

Table 3

Use mobile messaging capabilities from a mobile phone
Distribution by age groups, %

Mobile application 18-29 years(N=287) 30-39 years(N=351) 40-49 years(N=329) 50-59 years(N=349) 60-69 years(N=411) 70 years and older(N=278)
Viber 82,4 80,1 80,0 70,7 45,4 20,3
Facebook Messenger 44,9 49,3 44,7 36,1 17,7 4,9
Telegram 58,8 31,3 22,0 15,4 8,3 0,5
WhatsApp 25,2 28,0 25,0 20,1 13,8 7,0
Twitter 10,3 8,9 8,3 4,4 3,2 0,5
None of the above 5,3 10,7 13,5 24,7 50,8 75,6
DIFFICULT TO SAY / REFUSE TO ANSWER 1,2 0,7 0,3 0,8 0,4 2,4

Respondents had the opportunity to choose several answers

 

 

Table 4

Use mobile messaging capabilities from a mobile phone
Distribution by type of settlement, %
 
Mobile application Urban population (N=1579) Rural population (N=426)
Viber 70,1 57,0
Facebook Messenger 36,6 31,6
Telegram 28,1 16,3
WhatsApp 25,2 11,8
Twitter 7,4 4,2
None of the above 22,6 36,6
DIFFICULT TO SAY / REFUSE TO ANSWER 1,0 0,8

Respondents had the opportunity to choose several answers

 

 

Formulation of the questionnaire question

Please tell, what opportunities for exchange of messages from the listed you use from your mobile phone? Specify everything you use

Viber 1
WhatsApp 2
Facebook Messenger 3
Telegram 4
Twitter 5
None of the above 6
DIFFICULT TO SAY / REFUSE TO ANSWER 7

 

 


19.4.2021
Go up | Back
FILTR BY DATE
Year:
Month: