What do women want?
Kyiv International Institute of Sociology (KIIS) conducted own public opinion poll during February 8-18, 2014. 2041 respondents were surveyed with face-to-face interviewing method in all regions of Ukraine (including Kyiv city and AR Crimea); the sample is random and representative for the Ukrainian population aged 18 years and older.
Statistical sample error (with probability of 0.95 and design-effect of 1.5) does not exceed:
3.3% for indicators close to 50%,
2,8% - for indicators close to 25%,
2,0% - for indicators close to 10%,
1,4% - for indicators close to 5%.
According to the results of the poll, similarly to the last year, TOP-6 presents that women would like to receive are flowers, care and attention, romantic trip, jewelry, toilet water or perfume and cosmetics, romantic dinner.
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28% of women would like to receive flowers, 38% are going to present them;
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12% do not expect any presents from their men except for care and attention, and only 8% of men indicated this issue.
-
Romantic trip is expected as a present by 6% of women, and 4% of men plan to present it;
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6% of women would like to get jewelry, 7% of men plan such a present;
-
5% of women prefer toilet water, perfume or cosmetics as a present, and 6% of men plan to make this kind of present;
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Romantic dinner as a present for March 8 was indicated by almost similar number of men and women (5% of men and 4% of women);
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10% of women do not anyone whom they would expect a present from, and 4% of men answered that they have nobody to make this present to.
As we can see, in general expectations of women and plans of men correlate, significant differences are received only for some items: men present flowers more often that women would like to get them (38% of men vs. 28% of women), care and attention are on the second place in the list of presents – 12% of women indicated that they consider this to be a present, though only 8% of men will be caught in this track (you would better not come to such woman without a present).
If to compare the data from the last survey with the answers of the last years, we could see:
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Comparing with 2013, the share of men who plan to present flowers decreased (from 31% to 38%), care and attention slightly grew up (from 6% to 8%), though the number of those who think about romantic dinner as a present also declined (from 8% to 5%) as well as the share of those who will present jewelry (from 10% to 7%);
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Women expect jewelry less often (from 8% to 6% decline), but other preferences of women remained stable
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Although there is a high percentage of women who has no one to expect a present from (10%), this figure did not change significantly comparing to 2013.
Table 1. Presents that women would like to receive and men plan to present
QUESTION TO MEN: Whichpresent you would like to present to your beloved woman on March 8most of all?
QUESTION TO WOMEN: Which present you would like to get from your beloved man on March 8most of all?
| ANSWERS |
MEN |
WOMEN |
| 2009 |
2010 |
2011 |
2013 |
2014 |
2009 |
2010 |
2011 |
2013 |
2014 |
| Flowers |
31.8 |
32.4 |
35 |
30.6 |
38.0 |
19.3 |
25.9 |
19.3 |
25.9 |
28.4 |
| Toilet water, perfume, cosmetics |
8.7 |
8.1 |
5.4 |
5.9 |
6.4 |
4.7 |
6 |
4.5 |
5.1 |
4.7 |
| Romantic dinner |
3.3 |
3.2 |
4.3 |
7.7 |
5.3 |
2.2 |
2.7 |
4.2 |
4.5 |
3.7 |
| Clothes. shoes |
2.2 |
2.9 |
1.7 |
2.9 |
2.1 |
2.6 |
3.1 |
2.2 |
2.1 |
3.1 |
| Jewelry |
9.8 |
8.9 |
8.5 |
9.7 |
6.9 |
9.2 |
9.1 |
8.6 |
8.3 |
5.6 |
| House, flat |
2.6 |
3.6 |
2.4 |
3.1 |
1.6 |
4.4 |
4.4 |
5.4 |
3.7 |
3.3 |
| Electronic devices |
4 |
2.2 |
1.5 |
2.7 |
2.4 |
3 |
2 |
2.3 |
2.2 |
3.6 |
| Romantic trip |
4.3 |
6.8 |
7.5 |
5.3 |
4.1 |
5.3 |
6.4 |
7.2 |
6.3 |
5.9 |
| Money |
4.6 |
4.7 |
4.6 |
3.3 |
4.5 |
6 |
6.7 |
6.5 |
4.3 |
3.3 |
| Care. attention, kind words |
6.4 |
5.7 |
9.7 |
5.9 |
8.1 |
13.9 |
12.9 |
13.5 |
11.3 |
11.8 |
| Car |
3.1 |
2 |
2.5 |
3.1 |
2.5 |
3.1 |
1.8 |
2.1 |
2.2 |
1.4 |
| Household stuff |
1.1 |
1.3 |
1.6 |
1.6 |
2.2 |
1.6 |
2.1 |
1.8 |
1.0 |
1.8 |
| Books, journal subscription |
0.1 |
0.6 |
0.1 |
0.6 |
0.5 |
0.5 |
0.9 |
1 |
0.5 |
0.6 |
| Toy |
0.7 |
0.1 |
0.4 |
0.2 |
0.6 |
0.1 |
0.1 |
0.7 |
0.0 |
0.3 |
| Pet |
0.9 |
0.7 |
0.4 |
0.7 |
0.1 |
0.2 |
0.2 |
0.3 |
0.5 |
1.1 |
| Child |
0.9 |
0.7 |
1 |
1.0 |
0.8 |
0.4 |
0.4 |
0.6 |
0.6 |
0.9 |
| I do not make presents/I do not get presents |
1.6 |
1.3 |
1.9 |
2.1 |
1.7 |
2 |
0.7 |
1 |
2.0 |
1.4 |
| None |
1.5 |
1.7 |
0.9 |
1.4 |
2.1 |
3.3 |
1.5 |
2.3 |
1.9 |
2.8 |
| There is no such person |
4.9 |
4.7 |
3.3 |
5.2 |
4.4 |
13.4 |
6.4 |
10.9 |
11.3 |
10.4 |
5.3.2014