Press releases and reports - Which Christmas gifts do Ukrainians want to get?

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Which Christmas gifts do Ukrainians want to get?

From December 6 to December 17, 2014 the Kiev International Institute of Sociology (KIIS) conducted All–Ukrainian poll of public opinion. There were interviewed 2011 respondents aged 18 and older, living in all regions of Ukraine (including Kiev), except the Autonomous Republic of Crimea. Survey was conducted only in areas controlled by Ukraine in Lugansk region. Survey was conducted in both areas of Donetsk region: territories controlled by Ukraine and territories that are not controlled by Ukraine. The selection is representative for the population of Ukraine aged 18 years and older.

The statistical error of selection (with probability 0.95 and at design–effect 1.5) doesn't exceed the following: 3.5% for indicators which are close to 50%, 2,8% – for indicators which are close to 25%, 2,0% – for indicators which are close to 10%, 1.4% – close to 5%.

On the eve of New Year holidays the Kiev International Institute of Sociology (KIIS) decided to find out what Christmas gifts are popular among Ukrainians and to simplify the execution of a task of choosing gifts for family and friends.

According to the survey results, the first 6 gifts which Ukrainians would like to receive are money, peace and ending of the war, car and car accessories, jewelry, romantic travel and household appliances.

• 20% of men would like to receive money as a gift for the New Year, only 17% women would like to receive money;

• Second place in the hierarchy of gifts for men is car and accessories for car (12%), among women – ending of the war and jewelry (9%);

• 8% of men and 6% women don’t expect any gifts for the New Year;

• Almost equal number of men and women answered that they are not given gifts on the New Year (respectively 6% and 5%).

• Age: representatives of the age category 40-49 years (21%) more want to get money as a gift, the lowest – 70 years and older (13%).

• The older age category the higher percentage of those who want peace and ending of the war as a gift for the New Year (18-29 years – 7%, 70 years and above – 10%). The number of those who don’t expect gifts increases in direct proportion to age: 18-29 years – 1%, 60-69 years – 8%, and 70+ – 14%.

Addition

Which gifts would you like to get most of all on the New Year ’s Day? Grouped by decreasing interests

	Ukraine, in general	men	women
Money	18.3	19.5	17.3
It is difficult to say	13.3	13.8	12.9
Peace, ending the war	7.7	6.8	8.5
Nothing	6.9	8.3	5.8
Car, car accessories	6.8	11.7	2.9
Romantic trip	5.9	5.3	6.4
I am not given gifts	5.6	5.9	5.3
Jewelry	5.2	1.1	8.5
Household appliances	5.1	3.7	6.1
Other	4.5	4.9	4.2
Toilet water, perfumes, cosmetics	3.7	1.7	5.4
Candy, flowers	3.6	1.4	5.2
Clothes, shoes	3.6	2.7	4.3
Mobile phone, electronic book, other electronic device	3.3	5.8	1.4
Computer, tablet	2.6	3.6	1.8
Health	1.8	1.8	1.8
Pet	0.9	0.9	0.9
Work	0.5	1.0	0.1
Christmas toys, decoration	0.5	0.3	0.5
Apartment, house	0.3	0	0.5
Total	100	100	100

By age groups:

	Вік (6 вікових груп)
	18-29	30-39	40-49	50-59	60-69	70 +
Money	9.8	8.6	5.7	1.7	1.3	0.7
It is difficult to say	10.3	8.3	6.3	3.4	3.8	1.1
Peace, ending the war	4.3	3.9	3.3	4.3	3.0	2.8
Nothing	19.2	19.3	20.8	18.5	18.6	12.8
Car, car accessories	3.7	5.5	6.3	8.5	3.4	2.5
Romantic trip	10.3	11.0	6.9	5.7	2.5	0.7
I am not given gifts	5.0	2.2	1.8	2.8	2.1	0.4
Jewelry	5.9	4.4	2.1	2.6	2.1	1.1
Household appliances	3.9	3.0	1.8	4.3	4.2	4.3
Other	1.8	0.6	1.2	0.6	0.4	0.4
Toilet water, perfumes, cosmetics	0.9	0.3	0.3	0.3	0.4	0.4
Candy, flowers	0.5	2.8	2.7	4.3	4.2	8.5
Clothes, shoes	3.4	3.6	3.9	3.7	7.2	6.7
Mobile phone, electronic book, other electronic device	2.7	3.6	7.9	7.4	9.7	13.5
Computer, tablet	0.9	2.5	5.4	7.1	8.0	13.5
Health	9.4	13.5	14.2	14.2	13.9	16.3
Pet	6.9	5.8	6.3	9.1	10.1	9.6
Work	0.2	0.0	1.5	1.1	4.6	5.0
Christmas toys, decoration	0.5	0.8	0.6	0.3	0.4	0
Apartment, house	0.2	0.3	0.6	0.3	0	0
Total	100	100	100	100	100	100