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What presents do Ukrainians want to receive for the New Year

During the period from 2nd to 11th of December, 2015 Kiev International Institute of Sociology (KIIS) conducted All–Ukrainian public opinion survey. Data were collected from 2022 respondents aged 18 and above, living in all regions of Ukraine (including Kyiv) except  the Autonomous Republic of Crimea. In Luhansk region survey was conducted only on the territories controlled by Ukraine. Survey was conducted both on territories that are and that are not  controlled by Ukraine in Donetsk region.. Sample is representative for the population of Ukraine aged 18 years and above.

The statistical error of selection (with probability of 0.95 and at design–effect of 1.5) does not exceed: 3.5% for indicators that are close to 50%, 2,8% – for indicators that are close to 25%, 2,0% – for indicators that are close to 10%, 1.4%  – for indicators that are close to 5%.

 

On New Year`s holidays eve KIIS, as usual, decided to find out what presents are popular amongst Ukrainians and thus to simplify the process of choosing gifts for family and friends.

According to the results, top 5 presents Ukrainians want to receive are: money, romantic journey, automobile and accessorizes to it, household appliances, and jewelry.

  • As in the similar list of presents from 2014 money is the most desired gift. 13% of men (20% in 2014) and 15% of women (17% in 2014) would like to receive money for the New Year; second place in men`s list of presents is occupied by automobile and accessorizes to it – also 13% while only 1% of women want these items as a present, situation has not changed much comparing to the results of 2014.

  • Romantic journey is on the third place in men`s list (6% of men) and on the second place in women`s list (11% of women)

  • 8% of men and 4% of women (6% in 2014) do not expect any gift for the New Year

  • Proportion of those who are not presented with a gift for the New Year has raised from 6% in 2014 to 10% in 2015amongst men and from 5% in 2014 to 8% in 2015 amongst women

  • By age: money as a gift is desired equally by all age groups, only age groups 50 – 59 (15%, 19% in 2014) and 60 – 69 (16%, 19% in 2014) want money slightly more than other age groups; amount of those who do not receive gifts is increasing in direct proportion to the age: 18 – 29 years old – 1%, 70+ –  21% ( it is sad how dramatically this number has increased since the last poll – it was 14% in 2014)

 


 

Addition

What present do you want to receive for the New Year most of all? Grouped by decreasing of percentage

  December 2014 December 2015
  Ukraine in general,% Ukraine in general,%
Money 18,3 14,5
Automobile, accessorizes to automobile 6,8 6,4
Romantic journey 5,9 8,8
Jewelry 5,2 4,9
Household appliances 5,1 5,6
Toilet water, perfumes, cosmetics 3,7 3,9
Sweets, flowers 3,6 3,6
Garment, shoes 3,6 4,7
Mobile phone, e-book, another electronic device 3,3 2,9
Computer, tablet 2,6 2,9
Health 1,8 2,6
Pet 0,9 0,9
Job 0,5 didn't ask
Hand-made gift didn't ask 0,7
Christmas toy, decoration 0,5 0,7
Apartment, house 0,3 didn't ask
Other 12,2 11,2
NOTHING 6,9 5,8
I DO NOT RECEIVE PRESENTS 5,6 9,0
HARD TO SAY 13,3 10,8
Total 100 100

 

By sex:

  male female
Money 13,2 15,4
Romantic journey 6,3 10,8
Jewelry 1,2 8,0
Household appliances 4,6 6,4
Garment, shoes 3,3 5,9
Toilet water, perfumes, cosmetics 1,6 5,8
Sweets, flowers 0,9 5,8
Health 2,3 2,9
Computer, tablet 3,6 2,4
Mobile phone, e-book, another electronic device 4,2 1,9
Pet 0,7 1,1
Automobile, accessorizes to automobile 13,1 0,9
Christmas toy, decoration 0,5 0,9
Hand-made gift 0,5 0,8
Other 11,2 11,2
NOTHING 8,4 3,6
I DO NOT RECEIVE PRESENTS 10,1 8,2
HARD TO SAY 14,2 8,0
Total 100 100

By age:

  18-29 30-39 40-49 50-59 60-69 70 +
Jewelry 9,8 8,6 5,7 1,7 1,3 0,7
Romantic journey 10,3 8,3 6,3 3,4 3,8 1,1
Toilet water, perfumes, cosmetics 4,3 3,9 3,3 4,3 3,0 2,8
Money 19,2 19,3 20,8 18,5 18,6 12,8
Household appliances 3,7 5,5 6,3 8,5 3,4 2,5
Automobile, accessorizes for automobile 10,3 11,0 6,9 5,7 2,5 0,7
Computer, tablet 5,0 2,2 1,8 2,8 2,1 0,4
Mobile phone, e-book, another electronic device 5,9 4,4 2,1 2,6 2,1 1,1
Garment, shoes 3,9 3,0 1,8 4,3 4,2 4,3
Pet 1,8 0,6 1,2 0,6 0,4 0,4
Christmas toy, decoration 0,9 0,3 0,3 0,3 0,4 0,4
Sweets, flowers 0,5 2,8 2,7 4,3 4,2 9,6
Health 0,2 0,0 1,5 1,1 4,6 5,0
Job 0,5 0,8 0,6 0,3 0,4 0
Apartment, house 0,2 0,3 0,6 0,3 0 8,5
Other 10,3 9,4 10,3 12,8 17,3 16,3
NOTHING 2,7 3,6 7,9 7,4 9,7 13,5
I DO NOT RECEIVE PRESENTS 0,9 2,5 5,4 7,1 8,0 13,5
HARD TO SAY 9,4 13,5 14,2 14,2 13,9 0
Total 100 100 100 100 100 100

 

 

  Dec.15 Dec.14
  Ukraine in general,% Ukraine in general,%
Job didn't ask 0,5
Apartment, house didn't ask 0,3
Money 14,5 18,3
Romantic journey 8,8 5,9
Automobile, accessorizes for automobile 6,4 6,8
Household appliances 5,6 5,1
Jewelry 4,9 5,2
Garment, shoes 4,7 3,6
Toilet water, perfumes, cosmetics 3,9 3,7
Sweets, flowers 3,6 3,6
Computer, tablet 2,9 2,6
Mobile phone, e-book, another electronic device 2,9 3,3
Health 2,6 1,8
Pet 0,9 0,9
Hand-made gift 0,7 didn't ask
Christmas toy 0,7 0,5
Other 11,2 12,2
NOTHING 5,8 6,9
I DO NOT RECEIVE PRESENTS 9,0 5,6
HARD TO SAY 10,8 13,3
Total 100 100

 


23.12.2015
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