Press release by Tetiana Piaskovska

Probably, most of those planning to greet women on March 8. has already bought gifts. However, if someone has not decided what to present - our press release may give a hint. For several years KIIS have been asking women what they would like to receive as a gift on March 8. In addition, we ask men about their plans and notice that they take into account our advice.

According to the results of the poll, top-6 presents that women want to receive are flowers, care and attention, jewelry, romantic journey, toilet water or perfume, cosmetics, and money.

In a period of February 10-19 of 2017. Kyiv International Institute of Sociology (KIIS) has conducted its own public opinion poll. Data were collected from 2040 respondents living in 110 settlements (PSU) in all regions of Ukraine (except for AR of Crimea) with the method of personal interviewing. The sample was stochastic and is representative of the population of Ukraine aged 18 and above. In Luhansk and Donetsk oblasts (regions) survey was conducted only in the territories that are controlled by the Ukrainian government. In this survey, the sample covered only the controlled part of Donbas in the same proportion as it was registered for Donbas voters in the last parliamentary elections (October 2014) according to the data of CEC.

Men were asked: “What present would you like to gift to a woman you love for the 8^th of March most of all?”

Women were asked: “What present would you like to receive from a man you love for the 8^th of March most of all?”

The study showed that:

• 27% of women want to receive flowers, 34% intend to present it;

• 12% of women do not wait for any present except for care and attention, but only 6% of men marked this option;

• 7% of women would like to receive a jewelry, the same percentage of men are going to present it (7%);

• 6% of women would like to be presented with a romantic journey, the same amount of man are going to gift it (6%);

• Toilet water, perfume or cosmetics are desired presents for 5% of women, 8% of men are going to gift it;

• 5% of women would like to receive money, 4% of men plan to present them;

• Among women, 8% replied they did not have someone who would give them a present, 5% of men said they did not have someone to gift a present. This amount did not increase compared to 2016.

As one can see, the desire of women and plans of men are the same in general. Only a few positions have significant differences, they are: men give flowers more often than women would like them to (34% men vs. 27% women), the same can be said of toilet water, perfumes or cosmetics (8% of men compared to 5% of women); care and attention are in second place in the hierarchy of gifts - 12% of women said they considered it a gift, but only 6% of men bought these women tricks.

Comparing the data of the last poll with answers from the previous years, one can say, that:

• In general, tendencies remain the same. Compared to 2016, a number of women who want to receive flowers as a present increased by 4 percentage points (was 23%, now 27%), a number of men who are going to present flowers also increased by 4 percentage points (was 30%, now 34%);

• Fewer women now want jewelry as a gift (decreased from 9% to 7%), otherwise, the situation with women`s desires has not changed much.

              Table

Presents that women want to receive and man plan to gift

QUESTION FOR MAN: What present would you like to gift to a woman you love for the 8^th of March most of all?

QUESTION FOR WOMEN: What present would you like to receive from a man you love for the 8^th of March most of all?